I released my first indie title on December 17, 2012. One year later, I can say, without question, that deciding to self-publish my books, instead of waiting one-two years to sell to New York and then waiting for the book to be released, has been one of the best decisions of my life.
I posted my sales numbers on a private forum I belong to and was on the fence about whether I should make a blog post on this subject. It was brought to my attention, however, that someone left a comment on Laura Kaye’s blog post (her response to the Steven Zacharius article entitled “Self-Publishing: The Myth and the Reality”) and included my name in a list of other authors who’d earned a six-figure income in 2013. That comment was accurate. After Amazon sends out their payments at the end of December, 2013, I will have just squeaked past the six-figure-income threshold.
I decided to go ahead and share my numbers so that others can see that you don’t have to be a big-name author to actually do well self-publishing. I made the leap into indie publishing because of all those authors before me who were generous in sharing their own sales numbers and what they’d learned. Knowledge is power.
Other than a handful of blog hops, I have done zero advertising. No Bookbub ads (no point until I have more books out), no $0.99 fire sales for my full-length novel, and no boxed sets.
As of December 1, 2013*:
Dancing with the Duke (short novella)
Sales @ $0.99 – 16,546
Number of free downloads – 414,299**
Loving the Marquess (novel)
Sales – 35,932
(Mostly @ $3.99, but it was on sale for $2.99 for a couple of months in the summer.)
Lady Hathaway’s Indecent Proposal (novella)
Sales @ $0.99 – 13,739
In contrast, my sales numbers for the one title published through an epublisher:
Dear Stranger (novella with Total-e-Bound)
Sales – 2,116
The majority of these sales occurred after people found my self-published work.
*These are minus the numbers for Apple for the last two months. The Apple sales reports won’t input into TrackerBox now that I’m on a Windows 8 computer. I did report the glitch to the creator of the software and hopefully he’ll get a fix out soon. But my Apple sales numbers aren’t staggering so their absence won’t affect the final numbers by that much.
**This number is low because at least two retailers haven’t reported the number of free downloads this title has received on their site.